VAPID

Voice:
The voice that is speaking in this ad is a creditable person that the viewer looks up to about life decisions.  The voice is trying to give good advice rather than sell their product.
Audience:
This ad would be shown on posters in doctors' offices and other places you can go for health related issues and support.  The audience is directed towards smokers. Specifically, it targets smokers who are also parents.  The ad takes advantage of the love the audience has for their children in order to help them quit.
Purpose:
The apparent purpose of the ad is to help smokers quit their habit but the real purpose of the ad is to have more people subscribe to the company offering the help.  However, it never actually offers help.  The ad minimizes cigarettes and shows the negative affects they all have in store.
Idea:
The central idea of the ad is to spread awareness of how addictive habits can take over your life.  The ad is rational.  It appeals to both emotion and reason.  Out of the "Seven Deadly Sins" the ad appeals to gluttony.  The ad does not try to go "above and beyond" to prove its point yet it's still effective through general claims that are true.
Devices:
The overall design of the ad is clear and quiet.  The attention ploy used in this ad is the use of colour. The only colour used in this ad is on the crayons.  These inanimate objects are the center piece, reminding the audience of their higher priorities.  This ad is not trying to sell anything and therefore doesn't have a product in the photo.  However, it does have a message, "Do you want them to take after everything you do? Quit today."  These are the only words (besides what's written on the cigarette box) in the entire ad.  There is no fine print.  The message is clearly stated.  It implies that smoking will take over and has already done so.  But yet connotatively, it wants the audience to quit.