Appealing to Your Audience

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For this assignment I chose to analyze a Pathos Advertisement.

The speaker of this advertisement is a very wise voice. Who it is in particular is up to the audience's perception.  The voice is someone that the viewer looks up to for advice and trusts their ability to make good decisions.

The intended audience of this advertisement is parents and anyone who works with young children.  It's especially targeted towards anyone who doesn't watch their mouth around kids and sometimes lets it get out of control.

I know the above audience is the intended audience because it shows a child being "punched" by someone's words.  Generally, verbal abuse comes from someone who's close with or always around the child. Therefore, if their is abuse, it's probably from the legal guardian or the temporary care-takers.

Hopefully the audience of this advertisement will be influenced emotionally and change their ways if needed.  The creator of this advertisement used a child weeping to really capture the pain (s)he was trying to convey.  After seeing this, viewers who weren't aware of what they may be doing have probably changed their ways and now think before they speak.